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Know whichads actuallydrive sales.

Scout tracks what happens when people SEE, WATCH, CLICK, and CONVERT from your ads.

A customer doesn’t have to click an ad for Scout to show you that they saw it, how long they watched it, and whether that exposure helped lead to a conversion.

Request a demoSee it in action
The Scout compass: see it, interact, convertA compass ring that warms from grey to gold as it runs clockwise through See it, Interact, and Convert, with the needle pointing at whichever stage is chosen.
  1. See itWe track every ad view, even without a click.
  2. InteractTrack clicks and watch time to see how people engage.
  3. ConvertConnect ad exposure and engagement to conversions, even without a click.

The Scout journey

  1. 10:42 AMBanner AViewed
  2. 10:44 AMVideo CPlayed18 sec watched
  3. 10:51 AMBanner BClicked
  4. 11:07 AMConversionPurchase · $149

Every view. Every click. Every watch. Every conversion. All in one journey.

What Scout does

Serve it, watch it, account for it

One platform covers the whole span: choosing which ad fills a slot, recording what the audience did with it, and keeping those records long enough to be worth reading.

Serve

Your ad, in a named placement

A Placement is a specific position on a publisher surface. Your ad runs in the ones you buy, inside the Flight you set, and a request from a domain you haven’t approved gets nothing back.

Measure

Three paths, counted once

Scout records its own serves directly. When a video player or a demand-side platform serves the ad instead, Scout sees the tracking pixels those systems fire back. A single play lands on exactly one path, which is what makes the Blend a sum rather than a double count.

Report

Numbers that outlive the events

Dashboards read daily Rollups, computed once and kept. Raw activity ages out; the reporting doesn’t go thin behind it, so a campaign still reads the same twelve months later.

The inventory

Two surfaces, one audience

Scout isn’t a network reselling someone else’s traffic. It serves onto two properties, and everything it knows about an audience originates on them.

bannerbox

Funker530

Publisher surface

The combat-footage community and its readership. The browsing Scout observes here is what later connects a visit to a sale.

  • banner
  • box
prerolloverlaysidebarfeed

Marksman.tv

Publisher surface

The video catalogue, its channels, and the gear pages attached to them — placements beside the content your buyers came for.

  • preroll
  • video_overlay
  • sidebar
  • feed
  • header
  • gear_listing
On your side

Two pixels, and that’s the install

Both are generated in Scout with your id already filled in, as plain HTML or a Google Tag Manager variant. Most vendors deploy both.

PixelWhere it goesWhen it firesWhat it answers
ConversionCheckout or order-confirmation pageOnce per completed orderDid this sale come from a Scout ad?
BrowsingSitewideOn each page view, single-page routes includedWhat did Scout-referred visitors do on the site?
Served
Holdout
Lift
The gap between the two is the lift — the part of the result your campaign actually caused.
Why the numbers hold up

We answer some requests with no ad

A holdout is a serve request Scout deliberately fills with nothing, so the audience that saw you can be compared against a matched audience that didn’t. Without one, every figure on a dashboard is a correlation wearing a campaign’s name.

A holdout renders nothing, so it is never an impression and never counts toward reach. It costs a slice of delivery and buys the only honest answer to what the campaign actually moved.

Scout is open to vendors

Tell us which placements you want and the flight you want them in. We’ll set up the account, the pixels, and the first campaign.

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